Gillian salit
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iCrossing, Lead Creative. 

CHALLENGE: LEGO has a huge fan-base, is a cultural staple, everyone knows the brand, but not enough people are going into LEGO stores to purchase products.

CONCEPT: One way to ensure that people come to interact with your brand in person, we figured, would be to use the brand at a local level. We created hyper-local LEGO animations that touted the store location and something relevant to the exact location. For example, for the Orlando store location, we animated the creation of a swamp LEGO set. For the King of Prussia, we capitalized on a location favorite, the high-speed rail. 


We also created social posts within the campaign.


Not only was this strategy very successful, it was also a lot of fun to produce.