Gillian salit


Lbox, Lead Creative

CHALLENGE: To create on-air branding for each of the artists included in Walmart's Soundcheck program. 

INSIGHT: As a means to sell more music and attract more visitors to its music microsite, Walmart teamed up with Unilever and P&G for an entertainment- and shopper-marketing program called Soundcheck. When it started in 2006, Walmart's Soundcheck primarily focused on exclusive concerts played on the retailer's in-store TV network. 

CONCEPT:  We created various band posters for the artists included in the Walmart Soundcheck program.