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TD Bank Rolling Renovation

iCrossing, Lead Art Director

CHALLENGE: TD Bank wanted to increase the popularity of its Home Equity Line of Credit (HELOC).

INSIGHT: Those who took out home equity lines of credit were usually looking to do home renovations. When asked about home renovations, the prospect of renovating a home was an overwhelming and paralyzing experience that caused stress and frustration. 

CONCEPT: Sold-in the winning concept and developed a fully integrated campaign to help consumers achieve their renovation dreams with a home equity line of credit.  In partnership with HGTV & DIY Network, we toured east coast home-shows arming consumers with the information and education they needed to get started with their home renovations. 


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